MODELO ORO — Houston Launch Experience

 

Event Concept • Creative Direction • Installations • Entertainment

 

YHP partnered with Modelo Oro to introduce their newest product to Houston with a full-scale creative experience in North Central Houston. Our team handled the entire project end-to-end — from the event concept and graphic design campaign to branded merchandise, custom installations, and curated entertainment.

 

The launch brought together a packed room of Houston’s leading creatives and entrepreneurs for an immersive brand moment that showcased Modelo Oro’s vibrant identity in a dynamic and culturally connected setting. Fusing together Cultura, Photography, Live Art, Music and of course great drinks for an unforgettable experience.

 

Key Highlights:

 

• Full creative direction, campaign design, and event production

• Custom merch + branded installations designed and fabricated in-house

• Curated DJ lineup and entertainment to keep energy and engagement high